Why Irwin Hyundai
Why Buy From Irwin Hyundai
We've been part of the Laconia community since 1951, and we treat every person who walks through our doors the same way we'd want to be treated — honestly, respectfully, and without pressure. Here's what that means in practice.
We're here to help you buy the right vehicle — not to pressure you into one.
There's a difference, and we think you'll feel it the moment you speak with one of our product specialists. No commission-driven pressure, no bait-and-switch — just straightforward help from people who know Hyundai inside and out.
What you can count on from us, every time.
We've built our reputation over decades by doing things the right way. Irwin's Price Promise means what it says — the price you see is the price we work from, with no hidden fees or last-minute surprises. Our product specialists are compensated to help you, not to push you.
- Transparent pricing and straightforward communication
- Product specialists, not high-pressure commissioned salespeople
- Financing solutions for a wide range of credit situations
- Complimentary delivery anywhere in New England*
- Helpful, relaxed guidance from first visit through delivery
New, certified, and pre-owned — all with the same honest approach.
We give you access to a wide selection of new Hyundai models, certified Hyundai vehicles, and quality used inventory across a range of budgets.
And when you drive off our lot, that's not the end of the relationship. We want to be your dealership for the long haul — for service, for your next trade, and for every Hyundai after that.
Know someone looking for a Hyundai? Send them our way and we'll thank you with $100.
Our referral program is our way of saying thank you to customers who trust us enough to recommend us. When someone you refer buys a vehicle from Irwin Hyundai, you receive $100 — it's that simple.
- Email referrals@irwinzone.com with "Referral" in the subject line.
- Include your full name and address, along with the new customer's name and address.
- Send the referral before your contact visits the store — at least 48 hours in advance.
Valid for new customers only. Referral must be received and confirmed prior to the customer's visit.
We back up our process with clarity, flexibility, and real follow-through.
Anyone can say they're honest. We'd rather show you — with straightforward pricing, helpful finance guidance, trade support, and a team that keeps things easy to understand from start to finish.
You shouldn't have to feel nervous about buying a vehicle. We work hard to make sure you don't.
Every point below is designed to give you a specific reason to feel comfortable — whether you're buying your first Hyundai or upgrading into your next one.
- Straightforward Pricing clear numbers, honest communication, and a process without the usual dealership games.
- Low-Pressure Help a relaxed experience with product specialists who guide instead of push.
- Flexible Financing Support multiple lenders and clear comparisons to help you find a fit that works.
- Trade-In Assistance strong trade values can make it easier to move into your next Hyundai.
- Certified and Used Options extra flexibility for shoppers comparing value, coverage, and budget.
Financing shouldn't be a barrier. We'll help you compare the right options.
Our finance team works with multiple lenders to help buyers across the credit spectrum. Whether your credit is excellent, still building, or somewhere in between, we'll help compare solutions that make sense for your budget.
We also take care of the logistics so you don't have to.
Being customer-first means removing unnecessary obstacles from the process — including how you get your vehicle and what happens to your current one.
- Free delivery to your door, anywhere in New England*
- Low-pressure product specialists — your timeline, your pace
- Certified Hyundai and used inventory for more flexibility
- Helpful trade support for shoppers trying to maximize value
Dependable service support after the sale matters just as much as the purchase itself.
Routine maintenance, repairs, Hyundai parts, tire service, and clear communication are all part of the long-term ownership experience at Irwin Hyundai.
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Ownership support you'll actually notice.
Irwin Hyundai's support does not stop at delivery. Owners can return for routine maintenance, Hyundai parts, tire service, repairs, and a team that aims to keep visits efficient and easy to understand.
- Routine maintenance and repair support
- Hyundai parts and tire service
- Clear communication from a team customers regularly praise
- Fast, practical help when something unexpected comes up
- Service visits designed to feel easy, not confusing
We've been part of this community for over 70 years. That's not a marketing line — it's our history.
Irwin Automotive Group is a multi-generational, family-owned business headquartered in Laconia, NH. Over more than six decades, we've contributed over $1,200,000 to the Lakes Region community, with giving focused on education, youth athletics, and local health initiatives.
Robert H. Irwin started this business in 1951. The family hasn't left since.
We opened as a Lincoln-Mercury store right here in Laconia. Ford came in 1955, Toyota in 1979, our Used Car Center in 1994, Quicklane in 2010, Hyundai in 2011, and NH Car Credit in 2013.
Every brand, every era, the same idea: treat every guest the way you'd treat your best friend. That hasn't changed, and it won't.
More than $1.2 million given back to the Lakes Region — and counting.
We provide significant, ongoing financial support to the organizations and infrastructure that make this region a great place to live.
- Education: A $50,000 donation to the Laconia High School Capital Campaign.
- Public Services: A $25,000 donation to the Laconia Public Library construction project.
- Health: Support for the National MS Society ($3,500), Community Health & Hospice, and the Lakes Region General Hospital.
- Youth Activities: A $2,000 donation to the Boys & Girls Club.
We show up for the kids in this community — every season, every year.
From donated scoreboards to free practice facilities, we put real resources behind the youth programs that make a difference in the Lakes Region.
Little League & Youth Sports
- Donated a $10,000 electronic scoreboard to Laconia Little League and provided portable AED units for both Lacrosse and Little League.
- Provide a winter indoor hitting and pitching facility at no charge for local Little League and ASA girls' softball teams.
Holiday Giving & Children's Auction
- Donate 100 turkeys to St. Vincent de Paul every Thanksgiving.
- Long-time supporters of the Greater Lakes Region Children's Auction — serving as a collection site and providing ongoing cash donations.
We host and participate in programs that keep us connected to the community.
Beyond writing checks, we show up in person — at events, drives, clinics, and campaigns that make this a better place to live and work.
Community Support Events
- "Drive One 4 UR Community" — supporting United Way.
- "Drive One 4 UR School" — benefiting Laconia High School.
- "Cash N' Cans" — we serve as a drop-off point for local donation drives.
Educational Clinics
- Regular New Owner Clinics for Hyundai, Toyota, and Ford owners.
- Ladies & Wheels Night — a community event we're proud to host.
Environmental Initiatives
- Recycling of waste oil, metal, and cans/bottles throughout our operations.
- Members of Granite State Clean Cars — a commitment to cleaner, more responsible dealership practices.
Our Mission, in Plain Language
Deliver exceptional service and value. Hold ourselves to high ethical standards. Foster a team culture where everyone — customers and employees alike — feels respected, heard, and taken care of. That's what we've been working toward since 1951.
Don't take our word for it. Here's what our customers say.
We have over 1,200 Google reviews and a 4.6-star rating. The themes our customers keep coming back to are the same ones we try to live by: no pressure, honest help, and a team that makes you feel welcome.
Chris Irwin personally invites your feedback — any time, about anything.
We're a family business, and that means the buck stops with us — not a corporate complaint department. If something went wrong, or right, or if you just have a question, Chris wants to hear it directly.
Email: chris.irwin@irwinzone.com Cell: 603-455-1704
We're in Laconia. Come see us — or we'll come to you.
New Hyundai SUVs, sedans, hybrids, EVs, and certified pre-owned options — plus flexible financing, trade support, and dependable service — all in one place, right here in the Lakes Region. Or we'll deliver to your door, anywhere in New England.*
*Programs, guarantees, and offers are subject to dealership terms and eligibility. See dealership for details.
Irwin Hyundai
Address
446 Union Avenue
Laconia, NH 03246
Phone
- Call Now 844-657-1817
- Service 844-674-4176
- Parts 844-647-1725
| Monday | 8:30AM - 7:00PM |
| Tuesday | 8:30AM - 7:00PM |
| Wednesday | 8:30AM - 7:00PM |
| Thursday | 8:30AM - 7:00PM |
| Friday | 8:30AM - 7:00PM |
| Saturday | 8:30AM - 5:00PM |
| Sunday | 11:00AM - 3:00PM |
| Monday | 7:00AM - 5:00PM |
| Tuesday | 7:00AM - 5:00PM |
| Wednesday | 7:00AM - 5:00PM |
| Thursday | 7:00AM - 5:00PM |
| Friday | 7:00AM - 5:00PM |
| Saturday | Closed |
| Sunday | Closed |
| Monday | 7:00AM - 5:00PM |
| Tuesday | 7:00AM - 5:00PM |
| Wednesday | 7:00AM - 5:00PM |
| Thursday | 7:00AM - 5:00PM |
| Friday | 7:00AM - 5:00PM |
| Saturday | 8:00AM - 5:00PM |
| Sunday | Closed |
